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April 2017 is UK Limb Loss Awareness Month. Here, Ben Lees looks at the purpose of the initiative and the social media campaign that is being run alongside it.
By Ben Lees
Limb Loss Awareness Month
This is the first awareness month of its kind in the UK, and has come following a similar initiative in the USA organised by the Amputee Coalition. The awareness month will focus largely on the difficulties faced by many of those living with limb differences in everyday life. Although encouraging people to become involved sport and physical activities is of course important, the focus will also be on providing general tips on keeping active at home, work and even school.
For example, Reach, an organisation that provides resources, support and practical information for those with limb differences, is running a social media campaign. The #GetMoving campaign is intended to raise awareness of the physical and mental health benefits of engaging in physical activity, whether that be in terms of a sport or simply moving around in the office or home.
Limb Power, a charity which aims to engage amputees and individuals with limb impairments in physical activity to improve quality of life and to aid lifelong rehabilitation, has set out some useful tips for people to follow to get moving, wherever they are:
At the office:
Kiera Roche – CEO of LimbPower, had the following to say about the campaign:
“This is not a new idea; the Amputee Coalition of America have been running the campaign for many years. We can all see the potential benefit to our community of raising awareness about being more active. Recently we have seen the charities working much more closely and campaigns such as this have a real chance of raising awareness and supporting our community with useful information and resources to help them build their independence. When we work together we can achieve so much more. It’s going to be an exciting month and we look forward to the feedback.”
#GetMoving will be promoted across social media and other online platforms, with Reach charity running a series of infographics inspiring individuals to move more during their day.
We work closely with those affected by the loss or significant impairment of a limb and are proud supporters of limb loss charities and the amazing work that they do. We are looking forward to following the campaign and will be helping to spread the word as much as we can.